BBA

Finance/ Marketing/ Human Resources

Bachelors of Business Administration

BBA is Bachelor of Business Administration; Management Education occupies a place of pride in the country, which can be favorably compared with those of the advanced countries. Today, it is said that managers are not born but made. We are fast moving today in a managerial society where it is realized that systematic attempts have to be made to identify, select, train and develop tomorrow’s mangers with requisite skill and abilities. Therefore, the management education is gradually becoming an essential pre-requisite for career entry and success. BBA is Professional and business related courses. It is a three years degree course. The undergraduate course in business management is open for all three steam - science, arts and commerce – candidate. Students who wish to land a career in the field of management can pursue the BBA course after completing Class 12. Referring to current era of dynamic, high competitive, knowledgeable as well as demanding consumer fraternity; in age of super-fast & rapidly advancing technology evolving in unabridged scale, there have evolved high needs of skilled management professionals all through irrespective industry. The course offers knowledge and training in management and leadership skills to prepare students for managerial roles and entrepreneurship. The BBA course is the gateway to a plethora of job opportunities in numerous sectors such as Finance, Marketing, Education, and Government Sector.

Syllabus as per New Education Policy BBA (Plain):

Financial Accounting (Major 1): Student will be able to understand about bookkeeping and accounting. Knowledge about accounting software, Branch account, Bank reconciliation, royalty and hire –purchase system.

Business Maths (Major 2): Student will learn to prepare and calculate Invoice, Ratio, Commission, Discount, Profit & Loss, Matrices, Logarithm, formulate word problems in order to solve the problems using various methods.

Communication Skills (Minor): Student can learn and practice group communication skill. They will learn how to respond in discussions, interview and conferences.

Organizational Behaviour (Elective): Student will learn about Importance of OB. Basic behavioural Process: Cognitive functions – intelligence, Creativity, Problem solving, Learning and its process – implications. Attitudes and Values, Personality – Concepts, theories, estimation and applications; Perception -implications, Counseling – importance and relevance and Motivation Theories and Leadership.

Digital Marketing (Vocational): Student will learn the skill of Digital Marketing and will be able to apply it for any kind of business. The course covers SEO, SEM, SMM, Analytics, Content, Email Marketing & More

Foundation Course (English& Hindi): Reading, Writing and Interpretation Skills, Comprehension Skill, Basic Language Skills and Basic Grammar.

Foundation Course (Environmental Studies): Student will be able to understand Environment and Natural Resources, Biome, Ecosystem and Biodiversity and Environmental Pollution, Management and Social Issues.

Foundation Course (Yoga and Dhyaan): student will learn practical and theoretical knowledge about Yoga and Yogic Practices, Breathing Practices and Pranayama and Practices leading to Meditation.

Course Attributes

SUBJECTS YOU STUDY

BBA First year

Subject Type	Subject Name
Major 1	Financial Accounting
Major 2	Business Maths
Minor	Communication Skills
Elective	Organizational Behaviour
Vocational	Digital Marketing
Foundation 1	Hindi
Foundation 2	English
Foundation 3	EVS
Foundation 4	Yoga

BBA Second year

Subject Type	Subject Name
Major 1	Financial Management / Human Resource Management / Marketing Management
Major 2	Financial Markets & Financial Services / OB
Minor	Marketing Research
Elective	Fundamentals of Management
Vocational	Retail Management
Foundation 1	Hindi
Foundation 2	English
Foundation 3	Start-up & Entrepreneurship
Foundation 4	Women Empowerment

SPECIALISATION YOU LEARN

Finance

Banking • Insurance • Forex Management • Crypto Currency • Hedging • Stock Markets • Insurance • Commodity Market • Fintech • NBFCs • Investment Banking • Portfolio Management.

Marketing

Digital Marketing • B2B & B2C Marketing • Luxury Marketing • Referral Marketing • Big Data • Virtual Marketing • Affiliate Marketing • Marketing Campaign • Green Marketing • Tele-Marketing • Retail Operations • Influencers • Database Marketing • Viral Marketing.

Personality Development

Communication Skills • Leadership Development • Team Building • Public Speaking • Etiquettes • EQ • Motivation • Stress Management • Anger Management • Time Management • Strategic Affairs • Ethics & Values • Negotiation Skills

Leadership Development

Technology

Big Data Analytics • Cloud Computing • Internet of Things (IoT) • Artificial Intelligence • Blockchain Computing • Biometrics • 3D Printing • 5G • Virtual Reality • Drone Technology.

Human Resource Management (HRM)

Virtual HRM • Business Startegy & HRM • Change Management • Succession Planning • Facilitation Skills • Change Management • Transformation Management.

CAREERS

Bank Managers
Insurance Analysts
Stock Market Analyst
Commodity Market Trader
Forex Marketing
Retail Business Manager
TQM Manager
SAP/ISO/Six Sigma Expert
Business Entrepreneurs
Digital Marketing
Core Sales & Marketing

ELIGIBILITY & DURATION

Eligibility: 10+2 pass in any stream from any recognized Board of Secondary Education with at least 45% marks. Relaxation will be given as per State Government Rules.

Duration: 3 Years (6 Sems) Full Time

CONTACT DEPARTMENT

Address: Department of Management
GSB College
Nipania Bypass, Before Omaxe-1 Township, Next to Sheraton Hotel, Opposite Gurudwara, Indore, MP, India -452001

Telephone: 8120000470, 9009502221, 9630099446, 9009571860
Email: gsb.academia@gmail.com, info@softvision.co.in